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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed, Second Edition by Michael Schneider, Dave Wooldridge

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Chapter 4. Your iOS App Is Your Most Powerful Marketing Tool

Your app icon and screenshots are often the first visual elements users see in the App Store when evaluating your app. A bad first impression can cost you sales and invite negative reviews, so fine-tuning your app's design is a critical component to success. In this chapter, I'll reveal some useful tips for prototyping, creating eye-catching app icons, crafting an intuitive UI, and designing for multiple iOS device targets.

This book is focused on how to improve the marketability of your app. This chapter discusses how interface design comes into play. It spotlights several important factors to consider when designing your UI, and points out a few common pitfalls to avoid.

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