O'Reilly logo

The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed, Second Edition by Michael Schneider, Dave Wooldridge

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 5. Social Inception: Promoting Your Apps Within Apps

Building upon Chapter 4's quest to transform your app into its own marketing powerhouse, this chapter will take you one step further. You'll learn how to integrate convenient sharing and social media elements such as In-App Email, Twitter, and Facebook. You'll also explore tactics for gracefully encouraging App Store user reviews within your app, and improving app discovery with in-app cross-promotion and third-party social gaming platforms. The sample code in this chapter demonstrates how to implement these various ingredients for effective results.

Encouraging User Reviews Within Your App

You've put a lot of work into perfecting your app's user experience in the hopes that your efforts ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required