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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed, Second Edition by Michael Schneider, Dave Wooldridge

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Chapter 6. Money for Nothing: When It Pays to Be Free

Unlike the traditional desktop software world, the App Store currently does not allow time-limited or feature-crippled trial versions. To work around this restriction, many developers offer an In-App Purchase-supported "freemium" model or a free "lite" version of their apps, hoping users will buy in-app content or the separate paid edition to gain access to premium features. In this chapter, you'll learn when and how to harness the power of free for effective results, plus how to tap into the additional revenue opportunities of affiliate programs.

Generating Revenue from Free Apps

In Chapter 4, you explored the value of designing an eye-catching app icon and elegant UI to help make your app more ...

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