Chapter 7. Monetizing Free Apps with iAd and Other In-App Advertising Opportunities
Mobile advertising is widely perceived as the next great marketing frontier, with advertisers racing to target that growing audience. In this chapter, the world of in-app advertising is thoroughly examined, educating you on the mobile ad networks available for iOS apps and the value of tracking usage through in-app analytics. Alternative advertising models, such as sponsorships and product placement deals, are also explored.
When to Use In-App Advertising
At one time or another, we've all downloaded free apps that display some kind of in-app advertising, and many of us have even tapped the ads. Based on current trends, the research experts at Gartner anticipate mobile ...