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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed, Second Edition by Michael Schneider, Dave Wooldridge

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Chapter 7. Monetizing Free Apps with iAd and Other In-App Advertising Opportunities

Mobile advertising is widely perceived as the next great marketing frontier, with advertisers racing to target that growing audience. In this chapter, the world of in-app advertising is thoroughly examined, educating you on the mobile ad networks available for iOS apps and the value of tracking usage through in-app analytics. Alternative advertising models, such as sponsorships and product placement deals, are also explored.

When to Use In-App Advertising

At one time or another, we've all downloaded free apps that display some kind of in-app advertising, and many of us have even tapped the ads. Based on current trends, the research experts at Gartner anticipate mobile ...

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