O'Reilly logo

The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed, Second Edition by Michael Schneider, Dave Wooldridge

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 8. Exploring the Freemium Model with In-App Purchase

In-App Purchase was one of the more exciting and highly anticipated features introduced in iPhone SDK 3.0. The option to integrate e-commerce within both free and paid iOS apps opened up a new frontier for developers to create additional revenue opportunities beyond just traditional app sales. In-App Purchase enables you to sell subscriptions, services, virtual goods, and add-on content, such as premium features or additional game levels—all within your app.

With average app prices being so low and coming with free updates, it's important for you to embrace new business models to better monetize continued development costs. It's time to get creative! In this chapter, we'll explore how ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required