Chapter 9. Testing and Usability: Putting Your Best Foot Forward

As you've read about the various techniques for improving your app's marketability from within the app itself, you've probably noticed a running theme throughout this book: your app needs to rock! Having a great app idea is not enough. So, what sells? Beautiful, intuitive interfaces that are easy to use and provide functionality that works as intended.

No amount of marketing and publicity will help a poorly conceived app. Buggy performance and rough edges in usability can quickly ruin your app's reputation, prompting negative word-of-mouth, bad reviews, and disastrous customer ratings in the App Store.

Before any release, especially your initial 1.0 launch, implementing a thorough ...

Get The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed, Second Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.