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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed, Second Edition by Michael Schneider, Dave Wooldridge

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Chapter 11. Keys to the Kingdom: The App Store Submission Process

After months of extensive planning, development, and testing, you're finally ready to submit your iOS application to the App Store! Congratulations on all your hard work! Your beta testers love your app, but will Apple's app review team give it a thumbs-up?

This chapter will walk you through the app submission process in iTunes Connect. If you've followed Apple's guidelines, chances are good that your app submission will go smoothly. Just remember that more than 300,000 apps have already been approved, far outweighing the number of rejected apps.

Your product page in the App Store is the world's gateway to your app, so its presentation is essential in properly communicating the value ...

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