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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed, Second Edition by Michael Schneider, Dave Wooldridge

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Chapter 12. Increasing Awareness for Your iOS App

Your app has been approved and is available for sale in the App Store, so now what? First, I would like to congratulate you on this milestone achievement! If you've worked your way through the entire book and finally have an application listed in the App Store, that in itself is quite an accomplishment. Only fellow developers truly know how much hard work and dedication goes into launching a new software product. After months of meticulously planning and programming your app, you deserve to celebrate. Although you would probably love nothing more than to take a much needed vacation at this point, unfortunately, you can't rest yet.

It's time to rev up the publicity engine to increase consumer awareness ...

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