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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed, Second Edition by Michael Schneider, Dave Wooldridge

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Preface

First and foremost, I'd like to thank everyone who picked up a copy of the first edition, making it the best-selling business and app marketing book in publication for iOS developers. I truly appreciate all of the wonderful comments and feedback that we've received from app designers, programmers, and project managers who found the book beneficial. But even if you've already read the first edition, you'll quickly discover the wealth of new material within the pages of this second edition.

It has been only one year since the publication of the first edition, and yet there have been so many exciting new developments in the mobile arena that the book definitely warranted this well-deserved update. Within that short time, Apple changed the ...

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