C H A P T E R 6
Marketing the Free Application
Now that you have determined your culture, created a marketing plan for release, and figured out ways of selling applications within your own application, it is time to discuss a very important aspect of marketing. Chances are, it will be the first thing that Android Market shoppers will look at when they discover your application: the price.
It doesn’t take long before you realize that the most common price for a paid application is $0.99. This is not to say that your application has to be that price, but it definitely has to be worth the price to a user. These days, app users are expecting more from their applications for less of a price. Think of all the games that are free or $0.99, when games ...
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