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The Business of Android Apps Development: Making and Marketing Apps That Succeed by Mark Rollins

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Creating an Original Application

If you have this book, you may already have a successful app for iOS, and the only reason that you bought the book was to make certain that you can market this iOS app as an Android application. If this is the case, then you have probably learned the hard way that very few (if any) applications are an overnight smash. Here is another fact that you shouldn’t have to learn the hard way: even the best marketing cannot take the worst application to anyone’s top-ten list.

If you have dabbled in the iOS app arena before, then you should still read this book. There are certain elements of marketing to the iOS crowd that apply to the Android crowd, but other elements that only apply to Android. Whatever your experience ...

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