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The Business of Android Apps Development: Making and Marketing Apps That Succeed by Mark Rollins

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Getting the Word Out on the Release Date on Your Official Web Site

By this time, I am going to assume that you have your Android application complete, or you are just putting the finishing touches on it before you will send it to the Android Market. You should definitely have that release date set and be preparing for it, as well as what comes afterward (we’ll cover what to do then in Chapter 10).

I am repeating myself when I say that timing is everything, but it can’t be said too often that delivering the right message at the right time is really what marketing is all about. By now you may not have all of the application completed, but you should be preparing for the big launch.

The day your application launches is going to be a great time for ...

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