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The Business of Android Apps Development: Making and Marketing Apps That Succeed by Mark Rollins

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Writing a Press Release

In Chapter 4 I discussed how you need to compile a list of key media people to inform about your application. Now I am going to advise you how to construct the press release.

A press release is a statement prepared for distribution to the media. In Chapter 4 I discussed the possibility of hiring a PR firm to represent your application, and if you’re using one, you might want to ask your PR team to write your press release as well. Be sure to check it to see that it is accurate, complete, and persuasive.

Another important thing to think about is who will receive your press release. As a professional blogger, I receive a lot of press releases in my inbox every day. Many of them come from PR firms, and some are from these ...

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