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The Business of Sports, 2nd Edition by Rosner

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CHAPTER ELEVEN

Sports Franchise Valuation

INTRODUCTION

Whether for a prospective sale, a bankruptcy, or leveraging debt, at various times it is necessary to place an accurate value on a sports franchise. As this chapter reveals, valuation of professional sports franchises is no simple task. As evidenced by the numerous sales of both established and expansion teams in the four major North American sports leagues and clubs in many European soccer leagues for seemingly ever-increasing amounts of money, the market for professional sports franchises continues to be robust. Although the study of firm and asset valuation has been a common area of research in finance, there has been little application of these principles to professional sports franchises. ...

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