O'Reilly logo

The Business of Sports, 2nd Edition by Rosner

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER THIRTEEN

History and Structure

INTRODUCTION

The National Collegiate Athletic Association (NCAA) is the dominant organization governing college sports in the United States today. Other organizations, including the National Association of Intercollegiate Athletics (NAIA), have played various roles over the years, but the NCAA has been the most prominent. Thus, this chapter and the ones that follow focus on the most important business issues related to the NCAA.

The key distinction between collegiate sports and the professional sports discussed in earlier chapters is the role of profit. College sports are focused on more than just the bottom line, in theory and in practice in most cases. Collegiate athletics are tied to interests as ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required