History and Structure
The National Collegiate Athletic Association (NCAA) is the dominant organization governing college sports in the United States today. Other organizations, including the National Association of Intercollegiate Athletics (NAIA), have played various roles over the years, but the NCAA has been the most prominent. Thus, this chapter and the ones that follow focus on the most important business issues related to the NCAA.
The key distinction between collegiate sports and the professional sports discussed in earlier chapters is the role of profit. College sports are focused on more than just the bottom line, in theory and in practice in most cases. Collegiate athletics are tied to interests as ...