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The California Consumer Privacy Act (CCPA)
book

The California Consumer Privacy Act (CCPA)

by Preston Bukaty
June 2019
Intermediate to advanced content levelIntermediate to advanced
172 pages
3h
English
IT Governance Publishing
Content preview from The California Consumer Privacy Act (CCPA)

INTRODUCTION

The lack of comprehensive privacy regulation in the US presents a unique set of compliance challenges for companies that collect personal data. Although a patchwork of sector-specific and state laws exist, they rarely deal with the pervasive collection and sale of people’s personal information. Penalties for data breaches attempt to protect personal information by punishing companies for after-the-fact violations, but this does little to safeguard information in real time.

Ultimately, the issue is that data peddling is so pervasive. In the 2000s, Internet service companies such as Facebook and Google began collecting vast troves of personal data in an effort to personalize their online offerings. Search engines, for example, could ...

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Publisher Resources

ISBN: 9781787781344