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The Carpenter: A Story About the Greatest Success Strategies of All by Jon Gordon

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Chapter 19The Third Greatest Success Strategy of All

The next day the carpenter wisely showed up after Sarah and the kids were gone, and proceeded to build the entertainment center with Michael. They were building the back of it and, of course, the carpenter used the finest wood available. While taking a short break, he grabbed the heart and carved the word Care underneath Serve before showing the heart to Michael.

“This is the third greatest success strategy of all,” he said passionately. “It’s my favorite to talk about because when you care about the work you do and show people you care about them, you stand out in a world where most don’t care. Caring leads to success!”

“If there’s one thing I know about myself,” said Michael, “it’s that I care a lot.”

“And it shows,” said the carpenter. “The fact that you care so much is why I care to share these strategies with you. Caring draws people to you. We all want to work with people who care. We want to help people who care. When you care, you attract people like a magnet. You asked me the other day why all those people wanted to talk to me at the store, and it is because I’m a craftsman with a positive attitude who loves, serves, and cares.

“If you want to be successful you must show you care about the work that you do. I care about what I build and people can see this care in my work. That’s why people come to meet me and hire me, even when I’m not able to return voicemails. They know I care about my work, and it is the best ...

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