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The Case of the Missing Cutlery by Kevin Allen

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Exercise 1

The Hero

Once Upon a Time

My formative years at Marriott led me to the bare-knuckled world of advertising giant McCann Erickson. While learning the ropes of international advertising from one of my mad men bosses, I noted a sign on his desk:

Mike’s Two Rules of Management:

1. Do what I tell you or else.

2. See rule number 1.

I thought the sign was one of those “You don’t have to be crazy to work here, but it helps” novelties. But I realized quickly as I came to know Mike, and indeed McCann, that ...

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