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The Case Study Handbook, Revised Edition
book

The Case Study Handbook, Revised Edition

by William Ellet
August 2018
Beginner content levelBeginner
272 pages
6h 28m
English
Harvard Business Review Press
Content preview from The Case Study Handbook, Revised Edition

CHAPTER 1

WHAT IS THE CASE METHOD? WHAT’S IN IT FOR YOU?

Each year, entering business school students—and students in many other disciplines—encounter an approach to learning that is new to them: the case method. You may be one of them. For novices, the first encounter can be frustrating and unnerving. A case appears to be a straightforward narrative, but when you finish reading it, you may ask yourself questions such as:

  • What point is the case trying to make?
  • Is it trying to make a point at all?
  • What am I supposed to do now?

Let’s say you have read a case study of a restaurant chain that ends with the CEO turning over in his mind basic questions about the business. He has some possible answers, but the case doesn’t tell you which one he thinks ...

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Publisher Resources

ISBN: 9781633696167