August 2018
Beginner
272 pages
6h 28m
English
Each year, entering business school students—and students in many other disciplines—encounter an approach to learning that is new to them: the case method. You may be one of them. For novices, the first encounter can be frustrating and unnerving. A case appears to be a straightforward narrative, but when you finish reading it, you may ask yourself questions such as:
Let’s say you have read a case study of a restaurant chain that ends with the CEO turning over in his mind basic questions about the business. He has some possible answers, but the case doesn’t tell you which one he thinks ...