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The Case Study Handbook, Revised Edition
book

The Case Study Handbook, Revised Edition

by William Ellet
August 2018
Beginner content levelBeginner
272 pages
6h 28m
English
Harvard Business Review Press
Content preview from The Case Study Handbook, Revised Edition

CHAPTER 2

WHAT IS A CASE?

Have you ever read a case? If you haven’t, this chapter will be much more useful to you after you have read a case. There are three at the end of this book to choose from. Read the first section of the case slowly and skim the rest to get a sense of the story it tells.

Much of what you read daily is packaged to make it easy to understand. The writing in newspapers, magazines, television, internet resources such as Facebook, and academic articles tells you what it means. If it doesn’t, it has failed in its purpose to inform. A newspaper article, for example, states its subject clearly, often in the first paragraph, and carefully declares its main points, which are usually explained and amplified through specific examples. ...

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Publisher Resources

ISBN: 9781633696167