CHAPTER 5

HOW TO ANALYZE EVALUATION SCENARIO CASES

An evaluation scenario in a case typically portrays a situation in which a deeper understanding of a subject—such as a person, team, product or service, company, country, strategy, or policy—is necessary before any critical decisions or actions can be taken. This deeper understanding comes from an evaluation, often of the worth, value, performance, effectiveness, outcome, or consequences (for example, of a decision that has been made) of the subject. Usually the main character of the case is responsible for the evaluation, but it is also possible for the main character to be the subject of the evaluation.

Evaluations are ubiquitous in the real world. Reviews of movies, books, musical and dramatic ...

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