Skip to Main Content
The Category Management Handbook
book

The Category Management Handbook

by Andrea Cordell, Ian Thompson
April 2018
Intermediate to advanced content levelIntermediate to advanced
210 pages
4h 13m
English
Routledge
Content preview from The Category Management Handbook

Activity 10Data gathering

Overview

Data gathering is an essential part of category analysis and strategy development. The data-gathering action plan can facilitate the collection of category information, such as the number of players in a market and the supply-market dynamics. The data can be either qualitative or quantitative, but crucially data must be accurate and robust.

Data-gathering action plans can be developed in consultation with the category team or in isolation. Best practice supports a team approach, as it is thought that specialist knowledge held by individual members is more easily identified and accessed, ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Supply Chain Management For Dummies

Supply Chain Management For Dummies

Daniel Stanton
Project Stakeholder Management

Project Stakeholder Management

Pernille Eskerod, Anna Lund Jepsen

Publisher Resources

ISBN: 9781351239561