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The Category Management Handbook
book

The Category Management Handbook

by Andrea Cordell, Ian Thompson
April 2018
Intermediate to advanced content levelIntermediate to advanced
210 pages
4h 13m
English
Routledge
Content preview from The Category Management Handbook

Activity 11Key supplier profile

Overview

The purpose of the key supplier profile is to review each of the main suppliers operating within the supply markets that are aligned with the category. It is a deep analysis of both incumbent and prospective suppliers, and in particular an evaluation of the main players that might impact upon capacity or pricing conditions.

This profile is complementary to the category profile (Activity 9) and is an activity that is commonly undertaken in parallel. Each main supplier is researched in detail so that an understanding of its capabilities and market power can be assessed, ...

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Publisher Resources

ISBN: 9781351239561