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The Category Management Handbook
book

The Category Management Handbook

by Andrea Cordell, Ian Thompson
April 2018
Intermediate to advanced content levelIntermediate to advanced
210 pages
4h 13m
English
Routledge
Content preview from The Category Management Handbook

Introduction

For the last two decades we have witnessed countless consulting practices and their client organisations promote the benefits of implementing category management. As a process it has been heralded as the procurement ‘panacea’ that delivers huge efficiency savings and business-wide benefits. It’s the one methodology that truly operates cross-functionally and works systematically through a strategic process to deliver exceptional outcomes.

Ironically, there is very little published material about category management – and what has been published remains shrouded in consultant-speak. As a result, organisations are left either to fend for themselves (and there are some really suboptimal examples of category management out there) or to ...

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Publisher Resources

ISBN: 9781351239561