The Charisma Effect: How to Make a Powerful and Lasting Impression

Table of contents

1. Copyright
2. Prentice Hall LIFE
3. About the author
4. Acknowledgements
5. Publisher’s acknowledgements
6. Introduction: unravelling charisma
   1. On and off stage
   2. The people factor
   3. Being you is enough
      1. Why do it?
7. 1. Aim: Discover and clarify your real purpose
   1. 1. Aim
      1. Which one are you?
         1. The poor me victim
         2. The blamer victim
         3. The observer victim
      2. From victim to chooser
      3. First impressions
      4. Your personal impact profile
      5. Sharpening up your aim
      6. Clarity first and last
      7. Choose a headline
      8. Obstacles
      9. Solutions
      10. Keep it simple
      11. Visualizing the aim
      12. Multiple aims
8. 2. Be yourself: The seven Charisma Effect behaviours
   1. 2. Fluency
      1. Speak with ease
      2. Explain complicated ideas simply
      3. Communicate convincingly
         1. Conviction
         2. Content
      4. Bring your message to life
         1. Metaphors and similes
      5. Speak clearly and audibly
         1. Diction
         2. Pitch
         3. Volume
         4. Tone
         5. Pace
      6. Use silence appropriately
   2. 3. Confidence
      1. Act as if
      2. Scenarios and affirmations
      3. Emotional intelligence
      4. Ways to increase your emotional intelligence
         1. Space
         2. Behaviours
         3. Advanced sensory activity – what is happening?
         4. Words and symbols
   3. 4. Presence
      1. Reconnecting with the world
      2. The presence highway code
      3. Use two kinds of energy
      4. Be spirited
      5. Raise your self-awareness
         1. Explore your hidden aspects
         2. Listen and trust your intuition
      6. Preparing the body
   4. 5. Authenticity
      1. Being authentic
      2. Am I being authentic?
      3. Style check
      4. Being yourself – your values
   5. 6. Courage
      1. Intelligent risk taking
      2. Challenge or question people
      3. Have a point of view and express it
         1. Express it
      4. Stand up for your beliefs
      5. Accept alternative views
      6. Use physical expression
      7. Your body language
      8. Face to face
   6. 7. Passion
      1. Aim and passion
      2. Enthusiasm and passion
      3. Confidence and passion
      4. Spontaneity and passion
      5. Challenge and passion
      6. Energy and passion
      7. Fun, playfulness and passion
      8. Passion is the future
   7. 8. Demeanour
      1. Your wardrobe
         1. Mistake number 1: Cheap and cheerful
         2. Mistake number 2: Ignore fashion
         3. Mistake number 3: Poorly fitting clothes
         4. Mistake number 4: Lack of co-ordination
         5. Mistake number 5: The other bits don’t matter
         6. Mistake number 6: Small image killers
         7. Mistake number 7: Do not be distinctive
      2. Getting help
      3. The social sins
      4. Personal grooming
      5. Posture
9. 3. Chemistry: Create that special attraction
   1. 9. Chemistry: the need for A-I-R
      1. You need A-I-R
   2. 10. Chemistry: Attention
      1. Eye contact
      2. Look interested
      3. Use and remember names
      4. Listen attentively
      5. Smile
      6. Encourage talk about interests
      7. Act as if the person is important
   3. 11. Chemistry: Interdependence
      1. How can I be sure I am satisfying this person?
      2. At this moment what does this person need?
      3. What is not being said that could be important?
      4. What strong feelings do I detect in others and in myself?
      5. Connection
      6. Principle 1: Accept and build
      7. Principle 2: Make the other person look good
      8. Principle 3: Reciprocity
      9. Principle 4: Avoid making the other person wrong
      10. Principle 5: Name it
      11. Interdependence is a creative process
   4. 12. Chemistry: Rapport
      1. Connection
      2. Sensitivity
      3. Empathy
      4. Respect
      5. Physicality
      6. Language
      7. Asking questions
      8. Offering help on information
      9. Telling stories
10. 4. Putting it all together
    1. 13. Using A-B-C in real life
       1. Have a plan
       2. The A-B-C of social gatherings
       3. The A-B-C of presentations
       4. The A-B-C of meetings
       5. The A-B-C of small talk
       6. Creating chemistry
       7. Wrap up