CHAPTER 1What is ChatGPT?
My mate Sam has always been an avid user of social media, was a very early adopter of apps like Facebook and Instagram, and is always quickly on board with other tech. She was actually the first person to ask me about ChatGPT.
When it came to her socials, she loved sharing her thoughts, pictures and updates with her friends and family. However, as she scrolled through her feed one day, she felt like something was a bit off.
While advertising and sponsored posts had been in her feeds for a while, suddenly it felt like every sponsored post or ad was perfect and her desire to hit ‘buy’ was getting a bit out of control.
It was as if the social media platform knew her better than she knew herself.
What Sam didn't know was that, around 2013, Facebook started to get very smart about the content it was pushing to its users.
Power Digital, a digital marketing company, wrote that in 2013:
Have you ever found yourself scrolling through social media and suddenly an ad pops up that just seems perfect for you? Maybe it's a product that you've been thinking about or a service that you've been meaning to try.
That's how many of the social media AI and machine learning (ML) algorithms work. Serving up content, products and ...
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