CHAPTER 7

Entrepreneurship by Using Traditional Chinese Culture. Liu Kecheng, Dae Joo

Liu Kecheng, the president of Qingdao Dazhou Yundong Yongpin Youxian Gongsi (www.daejooleports.com; in English named “Qingdao Dae Joo Leports Co., Ltd.” daejoo.en.china.cn), is a Chinese entrepreneur who is worried about preserving Traditional Chinese Cultural values, to which she devotes a great deal of effort. In fact, in 2009, she started providing annual training in Traditional Chinese Culture for university students,1 which takes place on her company premises for free. In addition to this formal training, on Sundays the students are taken to visit a Red ...

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