CHAPTER 12

Entrepreneurship by Differentiation. Chen Xiuyun, Zhu Mama

Chinese consume a great deal of pork, which is now more than half the meat consumed on an average and reaches up to 70% in some areas. The demand has kept increasing over time with per capita consumption almost doubling since 1990. Based on estimates from the US Development Agency (USDA) and the US Census Bureau, the average person in China consumed a record 39.3 kilograms of pork in 2011, compared with 19.7 kilograms in 1990. While per-capita consumption is still higher in some nations like Denmark, the Chinese, overall, produce and eat more than half of the world’s pigs. The ...

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