CHAPTER 18

Toward a Twenty-First Century Entrepreneurship Approach

The need to achieve Great Harmony and a harmonious society can be considered the main goal of Traditional Chinese Culture—RuDaFo. It is at the core of all Chinese strategies and actions. Chinese political and business leaders often refer to this as their ultimate goal. In fact, the extraordinary ability that Chinese entrepreneurs have to contextualize and adopt a holistic approach to their affairs is associated with their prudence in carefully considering how their actions on one particular issue might affect the entire equilibrium of the system. This reflects the moderation and peace embodied in natural harmony. In fact, the history of China—starting with the Yellow Emperor and ...

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