48 • e CIO's Guide to Oracle Products and Solutions
scanned to avoid danger and seize opportunities. Meyer describes busi-
ness intelligence as the other half of strategic planning. Once the plan is
completed, business intelligence monitors its implementation and assists
in making strategic course corrections along the way.
Business intelligence is not just looking at your competition, but see-
ing all the changes around you, including politics, consumer aairs, and
even environmental issues. All these inuence the long-term future of the
company. e use of competitive intelligence transcends industry bound-
aries and, if used correctly, provides the organization with an immedi-
ate advantage. No two companies will implement competitive intell ...