58 • e CIO's Guide to Oracle Products and Solutions
Wal-Mart also discovered a relationship between bananas and cereal.
Customers who bought cereal also were likely to purchase bananas. e
cereal was oen far removed from the fruit aisles. When they placed a
banana display near the cereal, sales of bananas skyrocketed.
Wal-Mart also uses data mining to cluster the information of where its
customers live. Using credit card information, they can determine how far
its customers drove to shop at any given store. is data is utilized in the
selection of locations for new stores.
e six steps of eective data mining are:
1. Business understanding: Understanding the specic business prob-
lem’s objectives and goals
2. Data understanding: Initial d ...