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The CIO's Guide to Oracle Products and Solutions
book

The CIO's Guide to Oracle Products and Solutions

by Jessica Keyes
September 2014
Intermediate to advanced content levelIntermediate to advanced
288 pages
7h 53m
English
Auerbach Publications
Content preview from The CIO's Guide to Oracle Products and Solutions
58 • e CIO's Guide to Oracle Products and Solutions
Wal-Mart also discovered a relationship between bananas and cereal.
Customers who bought cereal also were likely to purchase bananas. e
cereal was oen far removed from the fruit aisles. When they placed a
banana display near the cereal, sales of bananas skyrocketed.
Wal-Mart also uses data mining to cluster the information of where its
customers live. Using credit card information, they can determine how far
its customers drove to shop at any given store. is data is utilized in the
selection of locations for new stores.
e six steps of eective data mining are:
1. Business understanding: Understanding the specic business prob-
lem’s objectives and goals
2. Data understanding: Initial d ...
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Publisher Resources

ISBN: 9781482249958