Oracle Analytics: Business Intelligence and Analytic Applications • 63
online databases and websites, it is possible to collect information
about self-promotions, annual reports, press releases, and the like. In
addition, information from former employees, the sales force, invest-
ment analysts, suppliers, and mutual clients is extremely useful and
serves to broaden the picture.
Based on the senior managers’ understanding of the business, it is
feasible to be able to deduce the competitor’s motivation. Motivation
can oen be deduced by observing the way the competitor measures
itself. Annual reports are good sources for this information. For
example, a competitor that wants to reap the benets of investment
in a particular industry will most ...