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at the CIA, managers have held contests for best pages, with prizes such
as free dinners.
Chris Rasmussen, knowledge management ocer at the Defense
Department’s National Geospatial-Intelligence Agency (NGA), argues
that gimmicks like the Intellipedia shovel, posters, and handbills encour-
age people to use web 2.0 tools like Intellipedia and are eective low-tech
solutions to promote their use. Also, Rasmussen argues that social so-
ware-based contributions should also be written in an employee’s perfor-
mance plan (Walker 2007).
Semantic Web
Tim Berners-Lee, who invented the World Wide Web as well as HTML,
also came up wit ...