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The Clayton M. Christensen Reader by Harvard Business Review, Clayton M. Christensen

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Index

advertising, 4849, 5658

agent-agent problem 76

Amazon, 149

Anadarko, 109110

analytical planning, 11

Apple Computer, 1, 1718, 2021, 8182, 83, 94, 106107, 164, 165

Arm & Hammer brand, 5455

asset write-downs, 73

automobile industry, 6264, 137139

Avid Technology, 3031

background processes, 27

Best Buy, 119

Blockbuster, 163164

brand building, 45, 5562

brand equity, 5556, 5862

brand extensions, 5862

Bucyrus-Erie, 2

business model

acquisitions and, 104106, 112117

analyzing current, 8384

building, 8793

components of, 8487, 88

disruptive, 113115, 143145, 164

identifying need for new, 8485, 9396

innovation, 81101, 112117

obstacles to reinventing, 99

of target company, 104106

when to keep old, 97

business schools, 130

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