Chapter 9A

The Upside-Down Logic of Cost Center Management


Fear is a funny thing. How do we handle it? Emotionally, of course.

Fear of the unknown is the worst kind, or so it is said. But at least when we’re dealing with the unknown, there’s always the chance of a happy ending because unknowns sometimes turn out bad and other times good. So it might seem logical that in a sensible world fear of the unknown will trump fear of the horrible certainty hands down. And you might suppose that fear will diminish once the outcome is known. But emotion is neither sensible nor logical. Some people always pick the horrible certainty over possible happiness. ...

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