CHAPTER 6

Advertising and Marketing

The Science of Lead Creation

No one lights a lamp and puts it in a place where it will be hidden, or under a bowl. Instead, they put it on its stand, so that those who come in may see the light.

—Luke 11:33

Untapped business opportunities exist all around you. Regardless of the economy, the region, or the market, opportunities for work, growth, and the generation of wealth are plentiful. There are a lot of projects and a lot of money out there to be had. Your challenge is to figure out how to find and acquire both. You are working in an abundant framework, in which the resources that you are after are virtually endless. You only have to figure out how to capture a miniscule fraction of what is available. ...

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