Never assume that you must pay full price for a college education.
If you won’t qualify for need-based aid, focus on schools that offer merit scholarships, which are commonly referred to as tuition discounts.
Many colleges and universities offer tuition discounts, and “B” students can qualify for this money at many schools.
Measure a school’s generosity by examining its Common Data Set numbers.
Create demand for your child to boost his or her chances of capturing merit aid.
When appropriate, play the gender card to increase your chances of admission and merit money.