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The College Solution: A Guide for Everyone Looking for the Right School at the Right Price by Lynn O’Shaughnessy

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16. The Knock Against U.S. News & World Report

College rankings, standardized testing, costly test preparation, expensive marketing consultants for colleges, and highly-paid independent consultants for students—these and other commercial entities are profiting from fear, anxiety and myths they have helped create. As a result, college admissions have become an extravagant game to be played and education a prestigious prize to be won.

—Lloyd Thacker, founder of The Education Conservancy

Lloyd Thacker, a former admissions officer and high school counselor in Portland, Oregon, abandoned his job security a few years ago to take aim at U.S. News & World Report. Thacker, like many people connected to academia, considers the magazine’s annual college ...

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