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The College Solution: A Guide for Everyone Looking for the Right School at the Right Price by Lynn O’Shaughnessy

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33. Grading College Counselors

Colleges are no longer centered on counseling students; we are focused more on recruiting and competing for them. The students are just a way of keeping score. Furthermore, we charge different prices to students whom we value more or less because of our internal institutional priorities. Is it really any wonder that high-school counselors and families are now overwhelmed in this process?

—Don Bishop, associate vice president for enrollment management at Creighton University

During one summer vacation, BusinessWeek ran an article about private college counselors who charge families as much as a new Lexus to advise them. The teenagers interviewed for the story didn’t want their names divulged. Perhaps they were ...

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