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The Commando Way by Damian McKinney

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4 Build the spirit to win

Outside my hotel room windows, the Indian Ocean was flat and calm. The azure water lapped gently on the white sand. This was a tropical paradise, a quiet bay in the Seychelles. “This is the life,” you might think.

Things are seldom as calm as they sometimes seem on the outside. We had gathered some 60 people to this idyllic place and much of what we intended to do with them probably seemed, to any outside observer, like play. But this was going to be very serious play.

I’d worked with Jon Potter when he became global brand director of Guinness in the late 1990s. Having done the difficult job of defining (and gaining agreement for) the essence of the Guinness brand – “reflects your inner strength” – Jon had summoned the ...

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