CHAPTER1

What Is Community Management?

How to Harness the Power and Value of Community for any Organization

I know something about you. The fact that you’re reading a book about community management tells me that:

  1. You need to know more about strategic community management to improve your business; or
  2. You have community management responsibilities; or
  3. You’re interested in getting a job with community management responsibilities.

That means this book needs to deliver useful information to 3 different audiences, and make it fun. No sweat!

Now I will share something about me. I know a lot about community management and develop lots of digital business strategies with community at their core, so this book will have a solid theoretical underpinning. ...

Get The Community Managers Playbook:How to Build Brand Awareness and Customer Engagement now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.

Start your free trial