CHAPTER1
What Is Community Management?
How to Harness the Power and Value of Community for any Organization
I know something about you. The fact that you’re reading a book about community management tells me that:
- You need to know more about strategic community management to improve your business; or
- You have community management responsibilities; or
- You’re interested in getting a job with community management responsibilities.
That means this book needs to deliver useful information to 3 different audiences, and make it fun. No sweat!
Now I will share something about me. I know a lot about community management and develop lots of digital business strategies with community at their core, so this book will have a solid theoretical underpinning. ...
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