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The Community Managers Playbook:How to Build Brand Awareness and Customer Engagement by Lauren Perkins

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CHAPTER1

What Is Community Management?

How to Harness the Power and Value of Community for any Organization

I know something about you. The fact that you’re reading a book about community management tells me that:

  1. You need to know more about strategic community management to improve your business; or
  2. You have community management responsibilities; or
  3. You’re interested in getting a job with community management responsibilities.

That means this book needs to deliver useful information to 3 different audiences, and make it fun. No sweat!

Now I will share something about me. I know a lot about community management and develop lots of digital business strategies with community at their core, so this book will have a solid theoretical underpinning. ...

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