The Community Managers Playbook:How to Build Brand Awareness and Customer Engagement

CHAPTER2

Not All Communities Are Created Equal

An Insider’s Perspective

The title community manager (CM) is almost a misnomer. Strong communities are not actually “managed” even though the role’s name suggests otherwise. Rather, they are empowered and enabled to act according to the best interest of the community while remaining true to the shared bond that brought them together. Semantics aside, defining the right role and hiring right person as community manager, will help engage your audience.

Let’s stick with convention and use the term “community manager.” A person in this role can contribute in very different ways depending on the needs of an organization and the community within it. This means, a hiring organization needs to choose carefully ...