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The Community Managers Playbook:How to Build Brand Awareness and Customer Engagement by Lauren Perkins

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CHAPTER4

How Community Creates Business Value

Use Community to Leverage Many-to-Many Communication

Part 1 of The Community Manager’s Playbook is designed to give you a solid foundation for understanding community management from three key perspectives: an executive/founder, a hiring manager, and the actual community manager.

So far, we’ve explored the background and history of community management, the different ways a community manager could fit into your organization, how to develop the right type of role for your business, and how to get hired as a community manager.

Woven through this foundation and background is the fact that companies now need community to succeed in the digital world. Leveraging the many-to-many interaction of customers, ...

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