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The Community Managers Playbook:How to Build Brand Awareness and Customer Engagement by Lauren Perkins

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CHAPTER5

CM Strategy Orientation and Setup

How to Build a Community Strategy in Alignment with Your Customer and Organizational Needs

“Find problems and passions.”

—Brant Cooper

In this chapter, I will:

  • Give you an overview of the components of building a community management strategy.
  • Provide you with steps for creating a strategic framework.
  • Create an understanding of your purpose in executing on the plan of action.
  • Help you discover the reasoning behind each piece of the puzzle within the framework.

As you now know, no two communities or roles are exactly the same. By learning how to form a strategic foundation based on your unique organizational purpose or business model, you will empower yourself and your team to work smarter and create ...

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