CHAPTER5
CM Strategy Orientation and Setup
“Find problems and passions.”
—Brant Cooper
In this chapter, I will:
- Give you an overview of the components of building a community management strategy.
- Provide you with steps for creating a strategic framework.
- Create an understanding of your purpose in executing on the plan of action.
- Help you discover the reasoning behind each piece of the puzzle within the framework.
As you now know, no two communities or roles are exactly the same. By learning how to form a strategic foundation based on your unique organizational purpose or business model, you will empower yourself and your team to work smarter and create ...
Get The Community Managers Playbook:How to Build Brand Awareness and Customer Engagement now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.