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The Community Managers Playbook:How to Build Brand Awareness and Customer Engagement by Lauren Perkins

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CHAPTER8

Building and Implementing a Community Management Strategy

Plan and Execute

“What is the best thing in the world? Connecting human beings.”

—Scott Heiferman, CEO of Meetup

Congratulations! You’ve just done an online listening audit. By now you know how to identify your audience, you understand your brand, and you’ve gotten tons of useful data you can use to help grow your community. If you’ve done it right, you should now have more than enough information to build a solid community strategy. But how do you actually do that?

In this chapter, I will give you the actionable knowledge to build a community management strategy. This expert logistical knowledge will help you address the gaps you’ve identified and should ultimately lead to tangible ...

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