In Chapter 4, we spent a significant amount of time covering the customer journey. As you may remember, we talked about understanding the ways in which people interact with your brand before they make a decision. Usually, people require several interactions with a brand before committing to investing their money into whatever it is that the brand is selling or providing.
For these next sections, it’s important that you consider the journey people take to become customers—especially both your primary online and in-person customer touch points. You may find that adding one or more of the platforms described here will help you turn a browser into a buyer.
In Chapter 4, we also talked about ...