Get full access to The Community Managers Playbook:How to Build Brand Awareness and Customer Engagement and 60K+ other titles, with free 10-day trial of O'Reilly.
There's also live online events, interactive content, certification prep materials, and more.
About the Author
Part I: Learning
Chapter 1: What Is Community Management?
Chapter 2: Not All Communities Are Created Equal
Chapter 3: Hired!
Chapter 4: How Community Creates Business Value
Part II: Planning
Chapter 5: CM Strategy Orientation and Setup
Chapter 6: The ABCs of Landscape Analysis
Chapter 7: Listening and Discovery
Chapter 8: Building and Implementing a Community Management Strategy
Part III: Doing
Chapter 9: Designing Community and Social Experiments
Chapter 10: Performance Tracking and Measurement
Chapter 11: Primary Platforms
Chapter 12: Day-to-Day Management of Your Community
Chapter 13: Storytelling
Get The Community Managers Playbook:How to Build Brand Awareness and Customer Engagement now with the O’Reilly learning platform.
O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.
Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.