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The Compensation Handbook, Sixth Edition: A State-of-the-Art Guide to Compensation Strategy and Design, 6th Edition by Dorothy Berger, Lance Berger

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2

Using a Total Rewards Strategy to Achieve Competitive Advantage

STEVEN E. GROSS

Mercer LLC

MANDY ROOK

Mercer LLC

A total rewards strategy can create continuous competitive advantage for your business. This chapter will address the following questions:

•   Why is a total rewards strategy essential for creating a continuing competitive business advantage?

•   What elements of a total rewards program are essential for consideration today?

•   How does an organization design a total rewards program?

Why is a total rewards strategy essential for creating a continuing competitive business advantage?

Creating a competitive business advantage starts with recognizing the role that total rewards plays in organizations today. This role has emerged as ...

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