The Psychology of Color
Believe it or not, wearing certain colors can help you get a raise, win an argument, and encourage friends to spill the latest gossip. Colors in your home have the ability to relax you, encourage or discourage conversation, and even give you insomnia. And hues on packaging send subliminal messages that the enclosed product is healthy, expensive, or dangerous.
Why? Because of the psychology of color, which refers to the strong emotional reactions we all have to colors. Research studies have proven that our responses are partly physiological, based on the effects colors have on our eyes and nervous system, and partly influenced by our environment and life experiences.
Starting with the science at its simplest, the retina ...
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