ImageCOLOR AND MOOD

Image

COLOR CUES AND CLUES

Rarely used in isolation, colors are most frequently combined. The most successful color combinations are those that contain visual cues for the viewer that help to spark a specific response and can best express the messaging, intention, mood, or ambiance of the project.

So that the purpose of the colors is well defined, proper proportion is important. A rank order of dominant, subordinate, and accent colors is visually understood and maintains the importance of the main color.

If only two colors are used in ...

Get The Complete Color Harmony, Pantone Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.